WeWork Going Broke Is Not the Real Problem

The Trouble With Investing In Charismatic Leaders

Joe Procopio
5 min readNov 30, 2023

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I mean, you know I had to write about the WeWork bankruptcy, right?

I’ve been targeting WeWork and Adam Neumann for years — as the embodiment of everything that’s wrong with the current state of the startup ecosystem. But I’m certainly not taking any pleasure in this final(?) coda to…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com