Want More Customers? Here’s How To Get Inside Their Heads

Everyone tells you to think like the customer, but nobody ever talks about how

Image for post
Image for post

Step 1: To Expand Your Market, Dream the Ultimate Solution

Step 2: To Maximize Your Sales, Role Play

Step 3: To Get More Efficient, Eliminate the Outliers

Step 4: To Prevent Failure, Expect It and Confront It

Step 5: To Test Your Theories, Fake a Pilot

Written by

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at joeprocopio.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store