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VIDEO: How CEOs Make Critical Business Decisions

And how they live with potentially terrible outcomes

Joe Procopio
1 min readMar 7, 2024

One of the most difficult skills for any leader, innovator, or entrepreneur to master is solid decision making. In fact, decision making is the “Executive” part of “Chief Executive Officer,” and you’ve got to master it.

Look, some skills you can fake all the way up to the end.

Decision making? You’ve got to be good at it. No, you’ve got to be great at it.

So how do you know if you’re good at it?

Hey! If you found this post honest, insightful, or actionable, please join my email list at joeprocopio.com, and I’ll send you brief emails whenever I post to Inc., Built In, Medium, or whatever.

If you want more tactical advice for entrepreneurs, innovators, and leaders, become a member at Teaching Startup, my project to make that kind of advice and mentorship more accessible.

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Joe Procopio
Joe Procopio

Written by Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com

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