Use This Proven CEO Productivity Trick for Startup Fundraising

How to put one priority above all the rest without sinking your momentum

Joe Procopio
5 min readApr 14, 2022
image by marymarkevich on freepik

After two decades leading several startups through fundraises and other screaming top priorities, I’ve learned a prioritization hack that every startup leader should use to take on a single mission-critical task without letting the rest of the business fall apart.

The hack comes in especially handy around fundraising, because when you’re a startup CEO, you’re always balancing two seemingly incongruent priorities:

You can raise money, or you can grow, but you can’t do both at the same time.

Raising money is a long, difficult process— and any serious fundraise will take at least six months of effort from first investor contact to the final close. At least.

It’s one of those startup Catch-22s: How do startup CEOs raise money without company growth falling off a cliff?

To make matters worse, startup CEOs in particular bear the additional burden of having to wear multiple functional hats on top of their traditional executive role. So when a startup CEO faces the prospect of a single critical priority absorbing all of their available time –whether it’s raising money, boosting sales, or hiring talent…



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building & GROWERS. Write at and More at