Un-complicate Your Startup’s Pitch Deck and Data Room

5 data points you need to track for investors (and only 5)

Joe Procopio
5 min readJan 2, 2023

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image by dcstudio

Recently, I answered a question about investor data from a founder who is well on their way to potentially great things, but since it’s their first time leading a company, they keep running into complications around some of the more unnecessarily complicated startup concepts.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com