To Achieve Product-Market Fit, Your Minimum Viable Product Needs an Email Marketing Campaign

How to build your email list and tap its value

Joe Procopio
6 min readApr 11, 2022

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If you’re building a minimum viable product, there’s a valuable metric you should start monitoring, one that a lot of entrepreneurs ignore. And it’s not customer revenue.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com