To Achieve Product-Market Fit, Your Minimum Viable Product Needs an Email Marketing Campaign
How to build your email list and tap its value
If you’re building a minimum viable product, there’s a valuable metric you should start monitoring, one that a lot of entrepreneurs ignore. And it’s not customer revenue.
While MVP revenue is important, it’s not as critical as it will be once the product has found market fit. Don’t get me wrong, zero or close-to-zero revenue is one thing, and that’s still a bad sign. But unless you’re one of those rare and — let’s face it — lucky startups to launch an MVP to immediate mass acceptance, you’ll always be questioning whether your run rate is tracking towards fit or if it’s just hitting its peak on the way back down to, well, zero or close-to-zero.
So if I had to pick the best quantitative health metric for an MVP, it would have to be valid email addresses: prospects who have proactively opted in to receive emails from your company.
What you do or don’t do to tap the value of those email addresses might end up being the difference in eventually finding that elusive market fit.
