Three Stories Every Entrepreneur Should Know

Storyboard for Breaking Bad, and we all know how that ended. Image from Uproxx.

What would you say your company does? It seems like a simple question that should have a simple answer, but that’s rarely the case.

Here’s something I’ve done over my 20+ years as an entrepreneur to keep everyone focused on the tasks at hand while also keeping an eye on the future.

Entrepreneurs usually blur the lines of what their startup is, what it will be…



Joe Procopio

I’m a multi-exit, multi-failure entrepreneur. Building & Exited ExitEvent & Automated Insights. More info at