This Is Why Your Customers Hate Your Minimum Viable Product

Bad MVPs aren’t accidents, and they can be avoided

Joe Procopio
6 min readJun 10, 2021
image by karlyukav

There are two distinct schools of thought around the concept of Minimum Viable Product (MVP).

Some people think MVPs are the scourge of tech startups. They’ll point out that there’s a growing swamp of hastily-thrown-together apps, which constantly lower the quality curve of the ecosystem by purposely offering substandard builds.

Harsh, but not wrong.

Others believe that MVPs are the single best way for an entrepreneur to prove product-market fit without sinking a ton of time and money into overbuilding a complete product that may never sell to a single customer.

They’re actually both right, but all that tension between the two camps springs from a number of misunderstandings about what makes a good MVP.

Bad MVPs put a lot of friction on the customers

The MVP concept didn’t originate in the mobile app world. In fact, the concept has been around far longer than mobile devices and the cloud. That said, the emergence of the cloud as a primary development environment has made it much easier for startups to develop a new software product iteratively, and release that product to market…



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building & GROWERS. Write at and More at