This Is Where Brilliant Startup Ideas Go To Die

Here’s a story I see repeated a lot with promising startups

Joe Procopio
6 min readNov 16, 2023

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A startup idea isn’t worth anything.

It’s the execution that matters.

But sometimes, the execution isn’t worth anything either.

And that needs to be fixed before it kills a potentially great startup idea.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com