This Is What You Need To Know Before You Can Price Your Product

Seven steps to get to a proper pricing equation

Joe Procopio
6 min readNov 5, 2020

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Pricing a new product is one of the hardest things you’ll do.

I’ve been through pricing decisions that have taken months, only to still get it wrong. It’s been argued to me that it’s easier to raise the price than it is to lower it, and I’ve been told I…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com