There Is No Such Thing As a Secret To Success

How smart people get suckered into gambling with their business

Joe Procopio
4 min readApr 20

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image by kamran aydinov

If someone is offering you the secret to success, run away.

Seriously, I can’t think of a more poorly-coded turn-of-phrase to describe a money-grab. In fact, it just seems dated and lazy. It’s like some copywriter somewhere didn’t take the time to dig into…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com