There Is No Such Thing As a Secret To Success
How smart people get suckered into gambling with their business
If someone is offering you the secret to success, run away.
Seriously, I can’t think of a more poorly-coded turn-of-phrase to describe a money-grab. In fact, it just seems dated and lazy. It’s like some copywriter somewhere didn’t take the time to dig into what the circus clown in question is actually selling — or they couldn’t be bothered to at least paint an original word picture around a well-rehearsed litany of platitudes.
I know the secret to success. No, for real this time — don’t run away.
But you’re going to be disappointed.
You know all those investor gurus that make a living selling their secret to investing? It’s the same thing.
Here’s the secret: Buy low. Sell high.
Here’s the problem: Unknowns.
No one knows what’s actually going to happen in the real world.
In business, even if you’re running a paint-by-numbers operation with a track record and proven methods and honest marketing, there are going to be enough unknowns once you hit the pavement to put both your success or failure in a world of doubt.
