The Startup Malaise Phase Makes a Lot of Good Founders Give Up

Why It Takes Years To Have a Weekend Breakthrough

Joe Procopio
4 min readDec 19, 2022

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image by dcstudio

Why do most successful startups seem like they became successful overnight?

Because they do. But the trick there, one that very few people understand, is that it often takes years for that overnight success to become a possibility.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com