The Startup-Killing Tech Shortcut Most Entrepreneurs Take

Low-tech solutions make it easy to go fast and break stuff, and that’s a problem

Joe Procopio
6 min readMay 22, 2023
image by freepik

If you’re going to use low-tech solutions within your business, in any capacity, whether it’s building an app from scratch on a no-code platform or integrating a pre-built credit card form into your order flow, there’s one golden rule you need to stick to:

Just because you can do something doesn’t mean you will do it right.

Tech can be tough to do right, ask any developer. And starting and scaling a company means operating at breakneck speed. So whether you’re building your own software or just using a small amount of off-the-shelf tech to gain a competitive edge, implementing that technology properly can slow you down.

But poorly or hastily implemented tech can leave you in the worst position imaginable.

I re-learned that lesson the hard way last month when a single hacker almost took my entire business down. And I couldn’t stop it.

Low-Tech Is a Startup Enabler

Why does it happen? Why do entrepreneurs, even experienced technical entrepreneurs, get the tech wrong?



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building & GROWERS. Write at and More at