The Startup-Killing Tech Shortcut Most Entrepreneurs Take
Low-tech solutions make it easy to go fast and break stuff, and that’s a problem
If you’re going to use low-tech solutions within your business, in any capacity, whether it’s building an app from scratch on a no-code platform or integrating a pre-built credit card form into your order flow, there’s one golden rule you need to stick to:
Just because you can do something doesn’t mean you will do it right.
Tech can be tough to do right, ask any developer. And starting and scaling a company means operating at breakneck speed. So whether you’re building your own software or just using a small amount of off-the-shelf tech to gain a competitive edge, implementing that technology properly can slow you down.
But poorly or hastily implemented tech can leave you in the worst position imaginable.
I re-learned that lesson the hard way last month when a single hacker almost took my entire business down. And I couldn’t stop it.
Low-Tech Is a Startup Enabler
Why does it happen? Why do entrepreneurs, even experienced technical entrepreneurs, get the tech wrong?
