The Startup Killer That Almost Every Startup Leader Ignores

How experienced entrepreneurs navigate the law of unintended consequences

Joe Procopio
5 min readJun 9, 2022

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image by master1305 on freepik

For a lot of companies, the battle for success is often lost in the margins. And quietly too.

A company can be quickly doomed by a decision that seemed less than critical, almost innocuous, at the time it was made…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com