The Secret To Building a Successful and Lasting Business

This might be the most useful post you read all year

4 min readAug 18, 2022

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image by freepik

“How useful is what I do?”

It’s a question that is so simple on paper, yet so freaking difficult to answer in real life.

The usefulness of your product or service is a metric that’s difficult to quantify. As a result, a lot of…

Joe Procopio

Written by Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com

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