The Real Reason Why Startup Founders Need To Fail

Why “fail early and often” is a self-fulfilling prophecy

Joe Procopio
5 min readAug 27, 2023

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image by freepik

If I were to choose one nugget of advice that I would give to every first-time startup founder and serial startup founder alike, it would be this.

“Do not fail. Until you absolutely have to.”

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com