The Myth of Minimum Viable Product

Joe Procopio
6 min readJan 10, 2019
Yeah. She’s mad at your app.

Let’s clear up what a minimum viable product (what the insiders call an MVP) should and shouldn’t be.

To give a little bit of context, MVP didn’t originate in the startup world, but it has gained traction in startup, allowing small companies with limited resources to get to market quickly and prove out product ideas.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com