The Lazy Myth of Startup Failure

Experienced Entrepreneurs Are Prepared To Fail. Here’s Why.

Joe Procopio
5 min readAug 22, 2022

--

image by jcomp

Most startups don’t fail with a bang, they fail with the quiet optimism of a single desperate decision.

In hindsight, you can always walk your way back to the moment when everything started to go wrong. But as it’s happening, it’s a lot harder to truly feel the weight of every…

--

--

Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com