The Hard Truth of Knowing When To Wind Down Your Startup

Before you get started, make sure you’ve thought through the endgame

Joe Procopio
4 min readDec 2, 2021

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image by dcstudio on freepik

Every good entrepreneur starts a new business with the best of intentions. And every good entrepreneur — even the best of them — will face more than one moment during their tenure as a company leader when they wonder if this whole startup thing might have…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com