The Four People Who Will Tell You How To Build a Successful Product

And the four people you shouldn’t be listening to

Joe Procopio
7 min readOct 19, 2020

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Is your product building itself? It should be.

The longer I’ve been an entrepreneur, the more I believe in the self-perpetuating success of a product and a startup. Yes, there’s still a lot of hard work to be done. Yes, you need experience to…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com