The Four People Who Will Tell You How To Build a Successful Product

And the four people you shouldn’t be listening to

Is your product building itself? It should be.

The longer I’ve been an entrepreneur, the more I believe in the self-perpetuating success of a product and a startup. Yes, there’s still a lot of hard work to be done. Yes, you need experience to make critical decisions. Yes, external factors can take a company down at any given moment.

All of this is true.

And yet, as we enter the late-morning of the era of the product-driven startup, it’s never been easier to automate your way to results. In fact, the quality of the product is almost secondary to the quality of the machine that builds, delivers, and improves the product.

You truly can build a successful product if you listen to four important sources.

The only problem is, these same four sources can also lead your startup to ruin.

A quick discussion of the evolution of the product-driven organization

Software as a Service, two-sided marketplaces, subscription pricing models, eService, direct-to-consumer, and the concept of Minimum Viable — all of these phenomena owe their…