The End of SaaS Is Closer Than You Think

Users don’t want another screen

Joe Procopio
5 min readOct 12, 2023

As more and more companies hop on the A.I. train in what seems like a panicked game of musical chairs, the implication is that they’re all investing in the future. It’s a future where the machines do most of the work, if not all of it, and the executives sit back and reap the rewards, patting themselves on the back for having such keen foresight.

That might not be what’s happening. In fact, it just might be actual panic driving the decisions in those executive boardrooms right now.

Think about it for a minute. Artificial intelligence isn’t really new, by any stretch of the imagination. A.I. has been scaring the job prospects out of blue-collar and white-collar workers alike for decades now. And machine learning, robotics, driverless cars, and cashierless checkouts — all of these have been pretty commonplace for a while.

So why now? And why ChatGPT, or Generative A.I.? What’s got everyone falling all over themselves to be the prime mover in this somewhat innocuous leg of the A.I. race?

Is the future really going to be about slightly better chatbots and deepfake porn?

That got me thinking. Maybe it’s not a bet on the future. Maybe it’s a not-so-distant early warning.



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building & GROWERS. Write at and More at