The Customer Is NOT Always Right

If you’re going to innovate, you’re going to upset a few people

Joe Procopio
7 min readMay 6, 2021

--

image by nakaridore

Before we get into this, I’m going to first clarify that you should do everything in your power to satisfy every single one of your customers.

It’s hard to argue against making customers happy, but I’m going to do it anyway, because living by the rule that the customer is…

--

--

Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com