The Business Death Spiral and How To Avoid It

The Only Way Out of a Rut is Reinvention

Joe Procopio
4 min readOct 3, 2022

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image by wirestock

This morning, I decided my business was caught in a death spiral.

What’s that?

The Death Spiral: Explained

The death spiral is a concept I learned from one of my mentors, and it can apply at any time, to any part of a…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com