The Best Answer a Startup Founder Can Get is “No”

Most Startups Fail Slowly, Because Most Founders Keep Searching for “Yes”

Joe Procopio
4 min readDec 15, 2022

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image by wayhomestudio

As a startup founder, I’ve always had a love/hate relationship with the word “no.” But as I’ve gained more experience through the decades, I’ve learned to love “no” a little more. In fact, I’ve started to seek it out.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com