That’s awesome, Pat, and thanks for the kind words. I wouldn’t lean on a framework for positioning, or messaging for that matter. Now that you’ve moved away from leaning on a comparison, think about the unique value of your solution, and how that value translates to customers. Build that positioning statement organically, try it out, edit it if need be. The goal is to describe the value of your offering as simple and in as few words as possible. In every case, what WORKS as a positioning statement is better than what’s EXPECTED of a positioning statement.


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