Thanks for the kind feedback, Ankur.

If you give them full value and there’s nothing held back for them to want to access by paying, you’re not providing a reason to convert. You’ll get some conversion, but you’ll be paying a lot more than you should for it. Furthermore, you’ll wind up questioning whether the trial was pushing adoption or not. Were those conversions going to happen anyway, without the trial? There’s no way to measure any of that. The free trial just winds up being a discount for customers who were going to convert anyway, which is another hit to your economics.