Thanks for the feedback, David. I probably can't give you THE answer to that question without a lot more context, but I can give you AN answer. It's automation, and here I'd invoke the 80/20 rule again in terms of automating 80% of the cost and time associated with various tasks around your business model, leaving the important, critical, and usually creative 20% to your team. This is a topic we covered broadly in Teaching Startup this week. That's behind a paywall, but here's part of what I wrote:

"The 80/20 rule: I'm a huge proponent of this rule for automation, in that outside of the simplest tasks, automation should always be 80% machine and 20% human. Those percentages should shift on a scale of what happens when you're wrong being a lot more expensive than being wrong manually or any cost benefit from automation."