Thanks Dr. Langer. I agree, and in fact, Story C could be seen as the batbleep crazy version of Story B — what happens if everything goes right. And the mistake is when entrepreneurs fill in the A and the C and leave the B a question mark, it’s impossible to fill that in. That happens because it takes experience with growth to plan and execute Story B. This is where advisors, boards, and mentors can make or break a company.

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I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Sold Automated Insights & ExitEvent. More at

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