Teaching Startup #60: Website Launch Marketing + Customer Acquisition

Joe Procopio
4 min readJun 16, 2021

In today’s issue #60 of the Teaching Startup Premium Newsletter, I answered two new questions from working entrepreneurs.

The first was about how much marketing you should do for a new website launch, and a few questions you need to ask about your company, your product, your website, and your goals.

The second was about how to create a “full stack” customer experience without spending a ton of time and money getting it started.

There were also results from a poll about how customer prospects first see your product, because that’s as important as how they’ll use it when they become customers.

Teaching Startup is a new way for startups to get the answers they need

Teaching Startup is a Premium Newsletter and searchable reference web app with advice and answers to direct questions about building and growing your business.

It’s designed to reinvent the way entrepreneurs get help. We make it universal, useful, and affordable at $10 a month. Even if you don’t know what questions you should be asking, there’s a database of over 200 questions, answers, polls, and posts to help guide you, with actionable advice about real issues offered up by working entrepreneurs.

The newsletter-only free trial gets you a couple issues of the newsletter, no credit card needed, so you can see if it’s for you. If you start a paid trial, you still get 15 days of free access to the answers to these questions and dozens more, and you can still cancel any time during your trial.

We want this to work for you. We think it will. Here are this week’s new questions.

Should we make a heavy marketing push for our new website?

Sales: Marketing

Sometimes, the simplest questions are the best questions. This one has a short answer, a longer answer, and a nuanced answer.

Question: We’re heading down the path towards launching our new website. It has a new look



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com