Taking a Product to Market? Harden Your Sales Funnel First

Selling involves more than a landing page and credit-card form

Joe Procopio
5 min readFeb 27

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For more than 20 years, I’ve been bringing new products to market. I’ve taken new product ideas to launch, through product-market fit, to traction, growth and ultimately success — sometimes failure, but my track record is pretty good and I always learn from my…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com