Success Won’t Come Until You Know What You Want

Your biggest hurdle might be you. Let’s make sure it’s not.

Joe Procopio
3 min readJul 28, 2021

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This week in the Teaching Startup Newsletter, I answered a question about the challenge of hiring in the post-pandemic job market. While that answer covered a few potential reasons why finding talent has become so competitive and how a startup might address those challenges, in this post, I want to expand a little more on just one of those reasons.

It’s about an entrepreneur’s secret weapon: Freedom.

My first job out of college was one of the more highly-coveted placements available — a suit-and-tie role with a successful consulting firm. The firm had their own giant glass building not far from a big city downtown, a lucrative bonus and retirement plan — they paid for my move, even found my apartment for me and paid my security deposit.

I had high expectations. But I hated that job, right away, partially because of the suit-and-tie, but mostly because I had zero freedom, zero autonomy, and zero say in most matters.

See, that prestigious and successful consulting firm was already successful for a reason. They had developed a way of doing things that worked — most of the time — and when their methods didn’t work, the opportunity cost of trying something new ate into…

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Joe Procopio
Joe Procopio

Written by Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com

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