Success In Startup Is All About What You Don’t Do

How to say no when every instinct tells you to say yes

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Signing a large customer that’s more risk than reward

Taking on a deal that’s too far out of scope

Focusing on non-revenue generating tasks

Considering enhancements that are rooted in anecdotal reasoning

Jumping at partnerships where the economics don’t work

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at

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