Success In Startup Is All About What You Don’t Do

How to say no when every instinct tells you to say yes

Joe Procopio

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All entrepreneurs, especially first-time entrepreneurs, spend an inordinate amount of time chasing down opportunities that never materialize. A tricky lesson I’ve learned in over 20 years as an entrepreneur is that the better the entrepreneur, the more opportunities they say “no” to.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com