Success In Startup Is All About What You Don’t Do
How to say no when every instinct tells you to say yes
6 min readApr 20, 2020
All entrepreneurs, especially first-time entrepreneurs, spend an inordinate amount of time chasing down opportunities that never materialize. A tricky lesson I’ve learned in over 20 years as an entrepreneur is that the better the entrepreneur, the more opportunities they say “no” to.