Stop Selling Your Technology

If you want to make money with tech, you need to start selling benefits, not features

Joe Procopio
6 min readMay 3, 2021

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image by yanalya

Take a few minutes to think about what you’re selling. The tech behind your product is probably pretty slick. But you’re probably selling that technology, and that needs to change.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com