Stop Selling Your Technology

If you want to make money with tech, you need to start selling benefits, not features

image by yanalya

When an awesome tech concept stalls out

Why haven’t you landed a sale yet?

The solution to the sales problem is in the product itself

Are you selling bitcoin or a celebrity tattoo?

Ask yourself what you’re selling again

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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