Startup David vs. Goliath: What To Do When You Uncover a Well-Funded Competitor
Don’t Fight On Their Turf. Instead, Take the Battle Straight To Them
4 min readOct 20, 2022
At one of the startups I advise, we’ve been working for several months on building a spin-out product based on its existing product. The build started as a set of requested new features for an existing customer, but…