Startup David vs. Goliath: What To Do When You Uncover a Well-Funded Competitor

Don’t Fight On Their Turf. Instead, Take the Battle Straight To Them

Joe Procopio
4 min readOct 20, 2022

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At one of the startups I advise, we’ve been working for several months on building a spin-out product based on its existing product. The build started as a set of requested new features for an existing customer, but…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com