Rethinking Free Product Strategy in the Age of Pandemic

As long as I’ve been an entrepreneur, I’ve come down decidedly against giving away the product for free. I learned this, oddly enough, from baseball. The owner of a popular professional team once told me:

“I’ll give away almost anything for free — food, T-shirts, bobbleheads, whatever. The only thing I won’t ever give away for free is the ticket to the game. If I do…