One Killer Idea Can Actually Sink Your Startup
To offer a successful product, you need to build a solution bridge
How long have you been working on that one killer idea that’s going to rocket your startup into the stratosphere?
I’ve actually got a great example of my own. Just yesterday, I was out with some friends, and one of them started complaining about a problem he was having. It was a problem that was causing him to lose a good deal of money, with no exact way of knowing when and how much until it had already happened.
Awful problem to have, but it also happens to be a problem I kind of solved about eight years ago. I say “kind of solved” because my solution, as a product, failed to find market fit. It never took off.
But as my friend complained about his own experience with this problem, there was a nugget of information in the details that sparked a new take on my original idea. And so I immediately mentally moved my old project back from the dead to the top of my priority list.
Then I got home and pushed it back down a couple notches. I’ve got real work to do and the kids gotta eat.
