Of course. It’s viable but maybe not investable. I want to be careful with the word “disrupt” because it gets misused a lot. To put it another way, investors, especially venture capital investors, are usually looking for high-risk, high-return companies — those that could return 10x or more on their investment. They’ll generally invest in 10 of these companies and hope one or more makes it. That’s also not to say a company that isn’t high growth or “disruptive” couldn’t attract investors who are looking more for steady growth over a longer timeframe. There are angels out there who do this.

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I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Sold Automated Insights & ExitEvent. More at joeprocopio.com

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