No, Really. How Is Your Startup Going To Make Money?

Four questions founders need to ask right now

Joe Procopio
3 min readApr 3, 2023

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image by freepik

I swear. It’s the most important question I ask — the most often — which returns the least specific answer.

How is your thing going to make money?

I mean, it’s not like I ask the question and get blank stares back. In fact, it’s the opposite. I…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com