Most Startup Tech Solutions Are Overkill

Before you make that big software spend, check for alternatives

Joe Procopio
4 min readJan 13, 2022

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Not too long ago, one of the companies I advise launched a new software product. It was a two-fer product, one that would enhance the capabilities of their current customers while also opening a new line of business to attract new customers.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com