Money For Nothing? Customer Referral Programs Are Suddenly Everywhere

Should Your Startup Pay Existing Customers To Bring In New Customers? It depends.

Joe Procopio
5 min readNov 1, 2021

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image by drobotdean on freepik

It used to be that every once in a while, I’d get an email from one of the vendors I use — a credit card, a SaaS app, a subscription service — letting me know that, for a limited time, I could score some quick…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com