Marketing is not my strong side. I do it, but I’m more of a maker. That said, I do have one tip. I’ve never seen the same broad marketing plan — that is the marketing you do from day 1 through the growth phase — work the same way at two consecutive startups. I have to start from scratch with each new company. Even the channels.

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at joeprocopio.com

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