Make the Most of the Money Your Startup Raises

Use the Four Ts to Fuel Your Growth

Joe Procopio
5 min readSep 1, 2022

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image by freepik

A lot of startups chase funding like a dog chasing a car — in that they wouldn’t know what to do with it when they caught it.

In all honesty, I would never try to tell a startup leader how to put their cash to work. You did all the hard work, so you deploy your capital in whatever way you see fit…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com