Make the Most of the Money Your Startup Raises

Use the Four Ts to Fuel Your Growth

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A lot of startups chase funding like a dog chasing a car — in that they wouldn’t know what to do with it when they caught it.

In all honesty, I would never try to tell a startup leader how to put their cash to work. You did all the hard work, so you deploy your capital in whatever way you see fit. But I know that for every startup that gets funded, there are thousands more who are trying and failing.

And I also know that one of the most frequent reasons investors reject these founders is the lack of a coherent plan for the money once it’s banked.

Those are the folks I want to talk to.

The Best Funding Plans Use the Four Ts

Now, I’m also not here to tell you why you should raise money — a few weeks ago I gave you a checklist to answer that question for yourself.

But if you’re going to start a fundraising cycle, or even if you’re just thinking about it, it’s more important than ever to be very clear and very concise about how that money will be applied to fuel your business growth.

I’ve been through over a dozen startups, and advised dozens more, with an about-even split between venture-funded and…