Make Subscription Pricing Your Startup’s Secret Weapon

Joe Procopio
7 min readApr 2, 2020

The entire business world has shifted beneath our feet. Companies are rushing to focus on the needs of locked down, immobile consumers, who are now forced to go totally digital to carry on with their lives. Exercise at home, educate at home, entertain at home, eat at home.

It’s a weird new gold rush. And it won’t last. There will be a winner or two, sure. Zoom comes to…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com