Make No-Code Your Startup’s Secret Weapon

It’s time to stop having conceptual arguments and start building

Joe Procopio
5 min readOct 11, 2021


Photo by Iker Urteaga on Unsplash

I started a profitable business using only no-code tools and platforms. You can too. But whether or not anyone can scale a business on a no-code foundation isn’t the point of no-code. There’s another, broader movement going on that everyone should be aware of.

No-code tools aren’t just for building cute apps. They’re becoming essential in scaling companies of all types and sizes, in every industry, no matter how much or how little of a role technology plays in your offering.

If you don’t want to get left behind on the innovation and competition front, it’s time to get past the hype and take advantage of the utility of no-code for your business.

No-Code Isn’t a Trend

I’ve made this argument before in previous posts. I’ve got a long and winding past in technology and startups. I can point back to three examples of similar waves that were marked by the same skepticism and pushback.

Mobile-first software development

Back in 2007, the pushback was that the mobile device simply didn’t have the processing power or the user interface to replace the laptop, let alone the desktop. Today, with a universal business evolution to software as a service (SaaS) and the mainstream adoption of mobile UX, “mobile-first” is now “mobile-or-die.”

Artificial intelligence and machine learning

In 2010, the skeptics were pushing a straw man argument about whether computers would ever be able to replace a human. Today, like it or not, AI and machine learning make it possible for computers to decide what we read and watch (Facebook and Netflix), drive us around (Waymo), protect our homes (Ring) and bank accounts (every bank) and otherwise enter almost every aspect of our daily lives.


We’re still debating the “realness” of digital currency. Is Bitcoin really worth what it’s worth? Are non-fungible tokens (NFTs) really anything more than just an epic nerdy scam? What can’t be debated is the number of major financial institutions — and in some cases national governments — opting into digital currencies.



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building & GROWERS. Write at and More at