Make No-Code Your Startup’s Secret Weapon

It’s time to stop having conceptual arguments and start building

Joe Procopio
5 min readOct 11, 2021
Photo by Iker Urteaga on Unsplash

I started a profitable business using only no-code tools and platforms. You can too. But whether or not anyone can scale a business on a no-code foundation isn’t the point of no-code. There’s another, broader movement going on that everyone should be aware of.

No-code tools aren’t just for building cute apps. They’re becoming essential in scaling companies of all types and sizes, in every industry, no matter how much or how little of a role technology plays in your offering.

If you don’t want to get left behind on the innovation and competition front, it’s time to get past the hype and take advantage of the utility of no-code for your business.

No-Code Isn’t a Trend

I’ve made this argument before in previous posts. I’ve got a long and winding past in technology and startups. I can point back to three examples of similar waves that were marked by the same skepticism and pushback.

Mobile-first software development

Back in 2007, the pushback was that the mobile device simply didn’t have the processing power or the user interface to replace the laptop, let alone the desktop. Today, with a universal…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com